Toorm
Natural healing herb pouches for bathing rituals
"ANTARAM" Commercial Cooperative
2024
The Brief Toorm is a brand that offers natural healing herb pouches - bath infusions designed for bathing rituals. Toorm intends to offer a modern variant of an antique way to therapeutic self-care, focusing on quality and sustainability.
The Creative Concept For the branding, Toorm seeks to appeal to its customers' desire for wellbeing and relaxation, which lies at the very core of humankind. A high-end and sophisticated product in a niche market. A current adaptation of a centuries-old practice, introduced to today's market with a focus on local and organic sources. Putting the customers' needs and well-being above all else. Toorm's goal is for the user to embark on an immersive experience with the product, which, in turn, would generate customer loyalty.
Naming The name Toorm comes from "turm," which is a way to refer to herbal tea. In this case, it's transliterated as a double-o to make it sound smoother (in line with the feeling of self-care, relaxation, and well-being that the product gives the user) and to make it more relatable to a wider, more global audience.
Logo Design Toorm's logo is black and white, in simple and minimalist typography and style, to complement the packaging which is also not overcrowded with shapes nor words. It embodies a simple, elegant approach to enhance the feeling of relaxation and clear-headedness that bathing with Toorm's pouches would immediately nourish in the customer's imagination.
The Result As a result of its branding and packaging, Toorm becomes a boutique-style product available for virtually any demographic. Its elegance, simplicity, and smooth visuals appeal to the customer's visual imagination in order to project in their minds the scene of the actual moment when it's used, and the feelings it fosters - absolute, deep relaxation.
The Brief Toorm is a brand that offers natural healing herb pouches - bath infusions designed for bathing rituals. Toorm intends to offer a modern variant of an antique way to therapeutic self-care, focusing on quality and sustainability.
The Creative Concept For the branding, Toorm seeks to appeal to its customers' desire for wellbeing and relaxation, which lies at the very core of humankind. A high-end and sophisticated product in a niche market. A current adaptation of a centuries-old practice, introduced to today's market with a focus on local and organic sources. Putting the customers' needs and well-being above all else. Toorm's goal is for the user to embark on an immersive experience with the product, which, in turn, would generate customer loyalty.
Naming The name Toorm comes from "turm," which is a way to refer to herbal tea. In this case, it's transliterated as a double-o to make it sound smoother (in line with the feeling of self-care, relaxation, and well-being that the product gives the user) and to make it more relatable to a wider, more global audience.
Logo Design Toorm's logo is black and white, in simple and minimalist typography and style, to complement the packaging which is also not overcrowded with shapes nor words. It embodies a simple, elegant approach to enhance the feeling of relaxation and clear-headedness that bathing with Toorm's pouches would immediately nourish in the customer's imagination.
The Result As a result of its branding and packaging, Toorm becomes a boutique-style product available for virtually any demographic. Its elegance, simplicity, and smooth visuals appeal to the customer's visual imagination in order to project in their minds the scene of the actual moment when it's used, and the feelings it fosters - absolute, deep relaxation.
