R2D: SYUNIK
Rebuilding Communities, Revitalizing Futures
Austrian Development Agency
Armenia, Yerevan | 2023
The Challenge The Recovery, Resilience, Development for Syunik project needed a brand identity uniting diverse stakeholders—from international development agencies to local communities—around regional transformation. Sponsored by Austrian Development Cooperation, Austrian Development Agency, European Union of Armenia, and Armenia's Ministry of Economy, this initiative required branding communicating hope, progress, and sustainable development across cultural and linguistic boundaries while inspiring confidence in both funding organizations and local beneficiaries.
Our Solution We developed a dynamic brand strategy capturing the transformative spirit of community-driven development and regional revitalization. The "R2D" framework—Recovery, Resilience, Development—became the cornerstone of a visual identity system communicating progress, partnership, and possibility. Our comprehensive approach included vibrant color palettes reflecting hope and professionalism, modern design elements bridging international standards with local sensibilities, and versatile applications spanning flyers, stickers, and branded materials working effectively across diverse community settings.
The Result R2D Syunik launched with cohesive brand presence successfully uniting multiple stakeholders around shared regional transformation mission. The vibrant yet professional identity effectively communicates project impact to international funders and local communities, building trust and enthusiasm for sustainable development initiatives. With eye-catching branded materials working across cultural contexts, R2D Syunik now has the visual foundation needed to inspire confidence, drive engagement, and showcase tangible progress in revitalizing Armenia's Syunik region.
The Challenge The Recovery, Resilience, Development for Syunik project needed a brand identity uniting diverse stakeholders—from international development agencies to local communities—around regional transformation. Sponsored by Austrian Development Cooperation, Austrian Development Agency, European Union of Armenia, and Armenia's Ministry of Economy, this initiative required branding communicating hope, progress, and sustainable development across cultural and linguistic boundaries while inspiring confidence in both funding organizations and local beneficiaries.
Our Solution We developed a dynamic brand strategy capturing the transformative spirit of community-driven development and regional revitalization. The "R2D" framework—Recovery, Resilience, Development—became the cornerstone of a visual identity system communicating progress, partnership, and possibility. Our comprehensive approach included vibrant color palettes reflecting hope and professionalism, modern design elements bridging international standards with local sensibilities, and versatile applications spanning flyers, stickers, and branded materials working effectively across diverse community settings.
The Result R2D Syunik launched with cohesive brand presence successfully uniting multiple stakeholders around shared regional transformation mission. The vibrant yet professional identity effectively communicates project impact to international funders and local communities, building trust and enthusiasm for sustainable development initiatives. With eye-catching branded materials working across cultural contexts, R2D Syunik now has the visual foundation needed to inspire confidence, drive engagement, and showcase tangible progress in revitalizing Armenia's Syunik region.
