Gourmet Lab
Preserved Food
"Sun Land" LLC
Armenia, Yerevan | 2023
The Challenge Gourmet Lab entered a crowded specialty food market with ambitious goals—transforming everyday cooking into luxurious culinary artistry. They needed to position their unique sauces and appetizers not as mere condiments, but as sophisticated ingredients that elevate home cooking to restaurant-quality experiences. The challenge was creating a brand that would resonate with discerning food enthusiasts while conveying premium quality and craftsmanship in a market filled with generic gourmet brands.
Our Solution We developed a brand strategy centered on "culinary laboratory"—where exceptional flavors are discovered and crafted with scientific precision and artistic vision. Our approach positioned Gourmet Lab as curators of missing flavors that transform ordinary meals into extraordinary experiences. The comprehensive branding encompassed sophisticated naming, elegant visual identity, premium packaging design, and messaging that speaks to the artistry behind each carefully crafted product.
The Result Gourmet Lab launched with immediate market distinction, establishing itself as the premium choice for sophisticated home chefs. The brand successfully commands premium pricing while building a loyal community of customers who view their products as essential ingredients for culinary creativity. With cohesive branding from name to packaging, Gourmet Lab stands out on crowded shelves and represents an invitation to transform everyday cooking into art.
The Challenge Gourmet Lab entered a crowded specialty food market with ambitious goals—transforming everyday cooking into luxurious culinary artistry. They needed to position their unique sauces and appetizers not as mere condiments, but as sophisticated ingredients that elevate home cooking to restaurant-quality experiences. The challenge was creating a brand that would resonate with discerning food enthusiasts while conveying premium quality and craftsmanship in a market filled with generic gourmet brands.
Our Solution We developed a brand strategy centered on "culinary laboratory"—where exceptional flavors are discovered and crafted with scientific precision and artistic vision. Our approach positioned Gourmet Lab as curators of missing flavors that transform ordinary meals into extraordinary experiences. The comprehensive branding encompassed sophisticated naming, elegant visual identity, premium packaging design, and messaging that speaks to the artistry behind each carefully crafted product.
The Result Gourmet Lab launched with immediate market distinction, establishing itself as the premium choice for sophisticated home chefs. The brand successfully commands premium pricing while building a loyal community of customers who view their products as essential ingredients for culinary creativity. With cohesive branding from name to packaging, Gourmet Lab stands out on crowded shelves and represents an invitation to transform everyday cooking into art.
