Freezy Breezy
Deep-frozen fruits and vegetables
“Yans” LLC
Armenia, Yerevan | 2022
The Challenge Freezy Breezy needed to revolutionize how consumers perceive frozen produce, transforming deep-frozen Armenian fruits and vegetables into an appealing choice for health-conscious families. The challenge was creating a brand that could compete effectively in local and international markets while overcoming the perception that frozen equals less fresh. They required a vibrant identity appealing to diverse age groups while communicating traditional Armenian harvesting with cutting-edge freezing technology.
Our Solution We developed a playful yet sophisticated brand strategy celebrating Armenian produce naturalness through modern preservation methods. "Freezy Breezy" captures the brand's essence perfectly—"Freezy" representing deep-frozen technology and "Breezy" conveying ultimate freshness in a memorable, rhythmic combination. Our comprehensive approach included personalized brand characters building emotional connections, eye-catching visual identity for international shelves, and packaging communicating quality and approachability across cultural boundaries.
The Result Freezy Breezy launched with a distinctive brand presence that successfully repositions frozen produce as premium, fresh, and desirable. The playful yet professional identity appeals to families while commanding respect in competitive retail environments, enabling effective competition against established frozen food giants. With its memorable name, engaging characters, and vibrant packaging, Freezy Breezy stands out prominently and builds genuine customer loyalty through emotional connection.
The Challenge Freezy Breezy needed to revolutionize how consumers perceive frozen produce, transforming deep-frozen Armenian fruits and vegetables into an appealing choice for health-conscious families. The challenge was creating a brand that could compete effectively in local and international markets while overcoming the perception that frozen equals less fresh. They required a vibrant identity appealing to diverse age groups while communicating traditional Armenian harvesting with cutting-edge freezing technology.
Our Solution We developed a playful yet sophisticated brand strategy celebrating Armenian produce naturalness through modern preservation methods. "Freezy Breezy" captures the brand's essence perfectly—"Freezy" representing deep-frozen technology and "Breezy" conveying ultimate freshness in a memorable, rhythmic combination. Our comprehensive approach included personalized brand characters building emotional connections, eye-catching visual identity for international shelves, and packaging communicating quality and approachability across cultural boundaries.
The Result Freezy Breezy launched with a distinctive brand presence that successfully repositions frozen produce as premium, fresh, and desirable. The playful yet professional identity appeals to families while commanding respect in competitive retail environments, enabling effective competition against established frozen food giants. With its memorable name, engaging characters, and vibrant packaging, Freezy Breezy stands out prominently and builds genuine customer loyalty through emotional connection.
